Groupon stock hit an all-time low of $2.54 late Friday before closing at $2.57. The previous low of $2.60 occurred almost exactly three years ago on Nov. 12, 2012.
The Chicago-based ecommerce site’s share price has steadily dropped in 2015, losing more than 68 percent of its value since the start of the year. It took a big hit last week following a weak fourth-quarter outlook and the concurrent announcement that co-founder Eric Lefkofsky ? More Top Picks Best Coffee Grinders
Analysts have a mean price target of $3.79 on the stock, according to FactSet.
Groupon made its debut on the Nasdaq in November 2011, with an IPO price of $20 and its share price climbing to $28 on opening day.
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