Now you too can join the ranks of time-honored gifs, such as Homer Simpson hiding in a bush or Stephen Colbert eating popcorn.
Giphy, a major search platform for gifs, on Thursday released an app for DIY gifs, immediately unleashing the internet with a flood of moving selfies with animated pizza crowns, partying cats and “deal with it” sunglasses. The free app, Giphy Cam, allows iOS users to shoot short videos, add animations or backgrounds, then share the creation on social networks, email or text message.
JFK.
made with #giphycam ¿¿ pic.twitter.com/k6CeguKcJk
— Peace Corps (@PeaceCorps) August 20, 2015
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“Using GIFs to communicate is the best,” the company said in a blog post. “You can react with a GIF. You can ask a question with a GIF. You can even give meaningful life advice with a GIF.
All of this is great, but until today, those GIFs were never of your life (unless you are actually Beyonce, reading this right now…if so — OMG). We wanted to fix that.”
For now, the app offers no platform that allows users to create a profile and share gifs within the app. Users must post them elsewhere, such as on Facebook Messenger, Instagram or Twitter. But Fast Company reported the app will eventually add its own “platform and sharing interface.”
This app is going to obliterate productivity. #giphycam pic.twitter.com/E2rA5urZOa
— Casey Hald (@CaseyHald) August 20, 2015
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Tonight's understudies #giphycam ¿¿¿¿¿¿¿¿¿¿¿¿ pic.twitter.com/qR6QLV7c2p
— The Book of Mormon (@BookofMormon) August 20, 2015
Giphy is so confident in the power of the moving graphics it believes they’ll overtake emoji. Giphy COO Adam Leibsohn told Wired: “We already know that GIFs are the next wave. GIFs will kill emoji … They’re better, there’s more variety, there’s more color, there’s more cultural equity to draw from because there’s so much more content out there. And instead of using that content, you can use yourself.”
This Blue Sky reporter happens to believe emoji and gifs will be able to peacefully coexist until the next big thing comes along. But Giphy Cam has already infiltrated my usual means of communication: Slack, Twitter and texts may never be the same.
Guys I'm in love with #giphycam n I don't care who knowsit pic.twitter.com/QwYOVFv9dJ
— Kyle Sauer (@ksauer7) August 20, 2015
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Email: [email protected] • Twitter: @megancgraham