Beam Suntory Inc., the world’s third-largest premium spirits company, has appointed Greg Hughes General Manager, U.S., overseeing the entire U.S. of the marketing organization. With 23 years of consumer brands experience, Hughes is charged with accelerating market share growth and driving demand for brands like Jim Beam(R), Maker’s Mark(R), Hibiki(R) and Courvoisier(R) in the U.S.
In this newly created role, Hughes will report to Beam Suntory Americas President Tim Hassett, and oversee vice presidents leading three key business areas: Bourbon, World Whiskey and Innovation, and Mixables, such as vodka and tequila. His appointment is effective August 17.
“Greg brings impressive marketing prowess, strategic thinking, commercial acumen and a track record of driving business results in large and small organizations,” Hassett said. “His broad functional experience is a unique mix of marketing, operations, supply chain and sales, which will be key in continuing our momentum in the Americas.”
Hughes joins Beam Suntory from The Kraft Heinz Company, where he served as Vice President of Marketing for the company’s Enhancers portfolio of just over one billion dollars, including Miracle Whip(R), A-1(R), and Kraft-branded products such as salad dressing, mayonnaise, and BBQ sauce.
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