Is McDonald’s really your arch nemesis?
In recent years, McDonald’s, the largest American fast-food chain restaurant by sales, has had trouble shedding its cheap, unhealthy reputation. But less expensive doesn’t always mean less healthy. Still, McDonald’s recently is attempting to present a healthier image.
Since new CEO Steve Easterbrook has taken the helm of the golden arches, McDonald’s has been changing in hyperspeed. From simpler chicken to meals on wheels, Ronald seems to be on pace to compete with other fast-food restaurants such as Panera Bread and Chipotle Mexican Grill.
Here’s a timeline of all the McD’s upgrades since Easterbrook climbed to the top of the Playplace.
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March 1: All hail
New CEO, Steve Easterbrook, becomes CEO of the golden arches.
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March 4: Cluck, cluck
McDonald’s says it will use chicken free of most antibiotics.
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April 1: Simple life
McD’s announces new “Artisan Grilled Chicken” line, removing “unpronounceable” ingredients like maltodextrin and sodium phosphates.
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April 1: $$$$
The company announces a wage raise of $1 above local minimum wages at select restaurants to begin July 1.
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April 29: BYOB
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The company begins testing a build-your-own-burger program, named Create Your Taste, in California.
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April 29: Bye, bye
McDonald’s removes the Deluxe Quarter Pounder and six chicken sandwiches from its menu.
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May 6: On wheels
McDonald’s begins testing delivery in New York City through delivery-service mobile app Postmates.
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May 6: Cartoon to creepy
The Hamburglar is reintroduced as a live-action character.
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May 7: Ronald gets leafy
McD’s begins testing breakfast bowls with Kale in Southern California.