Andy Lyons / Getty ImagesDuke's Justise Winslow reacts with Grayson Allen after a play late in the second half.
Michael Conroy / APTennis player Caroline Wozniacki and NFL football player J. J. Watt watch during the first half.
Darron Cummings / APDuke head coach Mike Krzyzewski and Wisconsin head coach Bo Ryan shake hands before the game.
David J. Phillip / APDuke's Jahlil Okafor celebrates with fans.
Streeter Lecka / Getty ImagesWisconsin's Josh Gasser receives treatment in the first half.
David J. Phillip / APBroadcaster Dick Vitale poses for a photo with Duke fans .
David J. Phillip / APWisconsin's Nigel Hayes grabs a rebound in front of Duke's Matt Jones during the first half.
David J. Phillip / APWisconsin's Nigel Hayes goes up for a shot against Duke's Matt Jones during the first half.
Streeter Lecka / Getty ImagesWisconsin's Frank Kaminsky reacts after a play in the first half.
Darron Cummings / APDuke's Quinn Cook cuts down the net after his team's win.
Michael Conroy / APWisconsin's Frank Kaminsky reacts as he falls during the first half.
Streeter Lecka / Getty ImagesDuke's Quinn Cook stretches before the game.
Streeter Lecka / Getty ImagesDuke's Quinn Cook holds his hand in the first half.
David J. Phillip / APDuke's Marshall Plumlee reacts to a call as Wisconsin's Frank Kaminsky looks on during the second half.
Darron Cummings / APWisconsin's Frank Kaminsky runs to the court before the game.
Streeter Lecka / Getty ImagesJosh Gasser, Frank Kaminsky and Sam Dekker stretch before the game.
Streeter Lecka / Getty ImagesWisconsin's Duje Dukan sits on the court after a play in the second half.
Charlie Neibergall / APWisconsin head coach Bo Ryan argues a call with a referee during the first half.
David J. Phillip / APWisconsin's Frank Kaminsky falls as Duke's Jahlil Okafor drives during the first half.
Chris Steppig / APDuke's Quinn Cook drives to the basket past Wisconsin's Nigel Hayes during the second half.
David J. Phillip / APNaismith Memorial Basketball Hall of Fame class of 2015 members, from left, Kentucky coach John Calipari, former ABA player Louie Dampier and former NBA player Spencer Haywood.
Joe Robbins / Getty ImagesDuke celebrates after defeating Wisconsin.
Michael Conroy / APWisconsin's Frank Kaminsky and Josh Gasser react after the game.
Streeter Lecka / Getty ImagesDuke's Jahlil Okafor celebrates after defeating Wisconsin.
Streeter Lecka / Getty ImagesDuke celebrates with the championship trophy.
David J. Phillip / APDuke's Matt Jones hugs head coach Mike Krzyzewski.
Streeter Lecka / Getty ImagesUniversity of Wisconsin Athletic Director Barry Alvarez and Green Bay Packers quarterback Aaron Rodgers watch the game.
Darron Cummings / APDuke's Grayson Allen loses the ball in front of Wisconsin's Traevon Jackson during the second half.
Andy Lyons / Getty ImagesA Duke fan paints another fan's face before the game.
Streeter Lecka / Getty ImagesDuke ead coach Mike Krzyzewski cuts down the net after his team's win.
Streeter Lecka / Getty ImagesDuke's Amile Jefferson and Jahlil Okafor react after a play in the first half.
David J. Phillip / APWisconsin players react to a call during the second half.
Joe Robbins / Getty ImagesThe Duke bench reacts after a play in the second half.
Pool / Getty ImagesWisconsin's Frank Kaminsky goes up for the ball in the first half.
Michael Conroy / APWisconsin's Josh Gasser runs to the court before the game.
Michael Conroy / APWisconsin's Duje Dukan sits in the locker room after his team's 68-63 loss to Duke.
Michael Conroy / APWisconsin's Sam Dekker, left, and Traevon Jackson sit in the locker room after their team's 68-63 loss to Duke.
Streeter Lecka / Getty ImagesDuke's Quinn Cook goes for a loose ball against Frank Kaminsky in the second half.
Michael Conroy / APDuke's Jahlil Okafor dunks the ball during the first half.
Andy Lyons / Getty ImagesDuke's Jahlil Okafor competes for position with Wisconsin's Frank Kaminsky and Sam Dekker in the second half.
Michael Conroy / APNaismith Memorial Hall of Fame President and CEO John Doleva, from left, Jerry Colangelo and Naismith Memorial Basketball Hall of Fame class of 2015 members, NBA referee Dick Bavetta, Kentucky coach John Calipari, former ABA player Louie Dampier, former NBA player Jo Jo White, former NBA player Spencer Haywood and former NBA player Dikembe Mutumbo are introduced during the second half.
Michael Conroy / APWisconsin players watch from the bench during the second half.
Michael Conroy / APWisconsin's Josh Gasser is interviewed in the locker room.
Michael Conroy / APWisconsin's Josh Gasser grabs a rebound during the first half.
Darron Cummings / APWisconsin's Frank Kaminsky shoots against Duke's Jahlil Okafor during the second half.
David J. Phillip / APDuke head coach Mike Krzyzewski sits on the court during the second half.
David J. Phillip / APDuke's Quinn Cook and head coach Mike Krzyzewski celebrate their 68-63 victory.
Streeter Lecka / Getty ImagesDuke head coach Mike Krzyzewski reacts after a play in the second half.
Streeter Lecka / Getty ImagesDuke's Jahlil Okafor cuts down the net after the win.
Andy Lyons / Getty ImagesWisconsin's Sam Dekker kneels on the court in the second half.
Andy Lyons / Getty ImagesWisconsin head coach Bo Ryan reacts after a play in the second half.
Andy Lyons / Getty ImagesDuke watches "One Shining Moment."
Andy Lyons / Getty ImagesTyus Jones reacts after a three point basket late in the second half.
David J. Phillip / APDuke head coach Mike Krzyzewski questions a call during the first half.
Michael Conroy / APDuke's Grayson Allen drives to the basket between Wisconsin defenders Josh Gasser, left, and Frank Kaminsky during the first half.
Streeter Lecka / Getty ImagesDuke's Jahlil Okafor and Tyus Jones celebrate at the end of the game.
Andy Lyons / Getty Images
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Duke's Justise Winslow reacts with Grayson Allen after a play late in the second half.
ExpandBy Ed Sherman
PUBLISHED: | UPDATED:
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The rating might have been higher with an undefeated Kentucky, but Duke-Wisconsin still scored a big number for CBS Monday.
The game averaged 28.3 million viewers, up 33 percent from last year and the highest for a NCAA title match-up since Arizona-Kentucky in 1997. It peaked at 33.4 million viewers between 10-10:15 p.m.
Overall, the entire tournament averaged 11.3 million viewers for the multi-platform telecasts, the most in 22 years (12.7 million viewers in 1993).
In local markets Monday, Milwaukee dominated with 59 percent of televisions in the area tuned in to watch the Badgers.