Getting your Trinity Audio player ready...
Kitchen and bath giant Kohler Co. has picked a heavy-hitting Chicago marketing firm to lead its advertising and creative strategy.
The privately held Wisconsin-based manufacturer announced Monday that DDB Chicago will lead its marketing efforts, primarily focusing on the company’s U.S. plumbing business.
DDB Worldwide is one of the world’s largest advertising agencies and has more than 200 offices in 90 countries. It counts McDonald’s, Volkswagen, Unilever, Johnson & Johnson and Exxon Mobil among its clients.
Kohler spent about $34 million on advertising last year, according to Kantar Media.
Twitter @littlewern