TechNexus used a book-signing party Thursday night to quietly roll out its new Innovation Networks initiative.
TechNexus managing director Jonathan Baskin said Innovation Networks will emphasize three areas — book publishing, events and research — and that it aims to each year publish three to five books that feature a business-tech focus.
Thursday’s event celebrated the initiative’s first book: “Billion Dollar Apps: How to Find and Implement a Winning Mobile Strategy,” by Alex Bratton, CEO of Lisle-based Lextech.
Baskin said Innovation Networks hopes to drive the conversation on collaborative innovation and ultimately to build business for TechNexus, which specializes in bringing startups and large corporations together.
“We make money when big companies get answers to their problems by working with tech startups,” Baskin said.
Innovation Networks published Bratton’s book months ago, but Baskin said TechNexus waited until this week to conduct an event because officials wanted to demonstrate results. He declined to discuss sales numbers but said they are happy about the book’s performance.
Baskin said Innovation Networks also will feature a series of events in which startup entrepreneurs will collaborate with innovators at large companies and with members of the venture capital community. The initiative also will survey companies in the TechNexus network, generate industry-specific research and publish the results, he said.
“We’re trying to improve the quality of the discussion,” Baskin said.
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