Hershey Co. unveiled new corporate branding Friday, including a new logo with Hershey’s kiss that was unpoopular with among many Internet commenters.
Herhey dropped the “S” on its name, going for a more streamlined “Hershey.” It’s also dropped the silver foil wrapper from its iconic Hershey Kiss.
And that’s what raised the stink.
The new #hershey logo looks remarkably like the poo emoji. Seems someone should have caught this earlier. #branding pic.twitter.com/XtgUD1e3Dg
— Carrie Fiore Andrews (@carryoncarrie) August 29, 2014
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#isitjustme or does anyone else see a steaming #turd? New #Logo and Identity for The #Hershey Company #chocolate http://t.co/5u4ghzqs0a
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— LeungKelvin (@LeungKelvin) August 28, 2014
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Hershey in a news release described the new logo as “a fresh and modern interpretation of the beloved KISSES icon.”