has hired
, most recently
‘s senior VP of live-action development, to head up the streaming service provider’s stepped-up efforts to acquire kids and family programming.
Wright reports to Cindy Holland, Netflix’s VP of original content. The company has been ramping up its children’s content recently, which
Wall Street analysts see as a critical genre
in the subscription VOD space.
Wright will manage Netflix’s partnerships with studios for original kidvids including DreamWorks Animation,
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and
. The DWA deal encompasses
more than 300 hours of original programming
, including series “Turbo FAST” and new seasons of “DreamWorks Dragons.” Under
, Netflix will get pay-TV window rights to future theatrical releases from Pixar and Disney Animation starting in 2016.
At Viacom’s Nickelodeon, Wright oversaw all live-action development and pilot production for Nickelodeon, Nick at Nite, TeenNick and international co-productions. Shows launched on his watch include “Big Time Rush,” “Victorious” and “The Haunted Hathaways.” Prior to joining Nick in 2007, Wright worked at Lifetime Television Network, where he developed “Army Wives,” among other projects.
Wright began his TV career as crew member on NBC’s “Scrubs,” before working for comedy writers Jay Scherick and David Ronn through their deal with Touchstone Television. He also worked with Greg Berlanti’s production company at Warner Brothers TV.
Netflix’s hiring of Wright was first reported by
Variety
sister site
.
2014 Variety Media, LLC, a subsidiary of Penske Business Media; Distributed by Tribune Content Agency, LLC