Beyond the question of whether Dr. Dre is about to become a billionaire — the answer is, apparently, either yes or no — there’s plenty to say about Apple Inc.’s possibly imminent $3.2 billion acquisition of Beats Electronics. VentureBeat timelines it. Gizmodo’s February story about the origins of Beats is nearing 1 million views. Forbes notes that the battle for Apple’s cash “will produce some massive winners.” Gigaom looks at the ramifications on major players including Spotify and Amazon. MTV shared a video of Steve Jobs and Dre speaking a decade ago. And the Daily Beast didn’t overcomplicate things: This is all about getting, literally, into your ears.
The History of Beats Electronics: from Inception to Apple
— VentureBeat
Beat By Dre: The Exclusive Inside Story of How Monster Lost the World
— Gizmodo
Tim Cook, Dr. Dre And The Battle For Apple’s Cash
— Forbes
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Apple buying Beats could radically transform the digital music business
— Gigaom
Dr. Dre And Apple Founder Steve Jobs Go Way Back, Check This 10-Year-Old Clip
— MTV News
Apple Wants Beats So It Can Control You
— The Daily Beast