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Tucked into the tiniest of corners of the gargantuan Consumer Electronics Show one night this week was Sonny Vu, the founder of Misfit.
The Redwood City, Calif., company did not have an elaborately constructed trade booth with flashing lights or blaring dance music. It just had Vu, undeterred by his lack of props, standing next to a table displaying a few samples of Shine, the company’s new activity monitor that’s about the size and shape of a Nilla Wafer.
Though the company and product are small, they are emblematic of the biggest trend on display this week at CES: This has become a golden age for consumer electronics start-ups.
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