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When it comes to mobile applications, consumers can customize their phones with just a few taps of their finger. Motorola Mobility wants to make it that easy to personalize a gadget’s hardware.

Motorola late Monday unveiled Project Ara, a hardware platform that would allow consumers to build their own smartphones by snapping modular parts into a frame. The Libertyville-based company, owned by Google, has been working on Project Ara for more than a year and is opening the design process to the public.

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The design for Motorola’s Project Ara consists of an endoskeleton (endo) and modules. The endo is the structural frame that holds all the modules in place.
Handout/Courtesy of Motorola

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