BloomNation, a Los Angeles-based floral delivery startup that wants to give local florists an alternative to the large national networks that dominate the industry, is launching in Chicago with fresh capital from local investors.
The company placed third in the 2012 New Venture Challenge competition held annually by the University of Chicago Booth School of Business. Kevin Willer, now a partner at Chicago Ventures, was a judge at that competition, and his firm is among the investors putting $1.65 million into BloomNation. The investment round, announced Thursday, also included Andressen Horowitz, Spark Capital, CrunchFund and L.A.-based startup accelerator program MuckerLab.
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