Bolingbrook-based Ulta Salon, Cosmetics and Fragrances will introduce a makeup line by the famous Kardashian sisters — Kim, Kourtney and Khloe next year — the company confirmed Friday.
Khroma Beauty will include finishing powder, treatment mask and skin illuminator. Los Angeles-based Boldface Licensing + Branding, a celebrity beauty licensing company is in charge of the reality-TV stars’ latest commercial venture.
“Khroma Beauty is perfectly poised to speak to a very wide audience of beauty customers who look to Ulta for what is fresh, exciting and significant,” said Nicole Ostoya, CEO of Boldface Licensing + Branding.
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Ulta is joining a growing list of retailers aiming to capitalize on the popularity of the Kardashian name. Hoffman Estates-based Sears Holdings signed-on last year to sell the Kardashian Kollection, lower-priced versions of jeans, dresses and blouses in the sisters’ style. Web and television retailer QVC markets the K-Dash by Kardashian apparel line, which includes plus-size fashions.
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