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player ready...Ralph Lauren unveiled some of what the American competitors will be wearing for the closing parade and around the Olympic Village.
The women’s closing ceremony uniform pairs a white button-front blouse (emblazoned with a red, white and blue Team U.S.A. logo and the label’s Big Pony logo in navy) with a knee-length skirt that also buttons down the front to create a shirt dress look. The men’s version pairs a white button-front sport shirt and white pleat-front trousers, and both outfits are accessorized with silk repp-stripe belts in red, white and navy blue pattern.
The village wear offerings include mesh polos, shorts, sweatshirts, tanks and tunics, heavy on the navy blue with red accents.
For those who might want to get into the Olympic spirit early, the consumer version of the Ralph Lauren 2012 Team USA Olympic collection is now available at ralphlauren.com.
Loudmouth Golf to outfit U.S. Olympic men’s beach volleyball team
Loudmouth Golf, felt the boost of Olympic exposure during the 2010 Winter Games in Vancouver, where the Norwegian curling team turned up quite unexpectedly uniformly attired in the brand’s bright argyle-print trousers.
”They were in front of millions of eyeballs,” Loudmouth Golf’s chief executive, Larry Jackson, said. ”Our servers melted.”
This year the brand, announced it will outfit the U.S. men’s beach volleyball team.
The sponsorship coincides with Loudmouth’s spring 2012 expansion into surf-appropriate pieces — boardshorts, swimsuits, zip-front hoodies and sunglasses to its collection of brightly patterned, festively colored (and often hilariously named) pants, polos, blazers, shorts and accessories.
Made-to-order versions of the boardshorts can be purchased online for $70 at loudmouthgolf.com.