Much like the hidden arrow in the FedEx logo and the clever “31” dolloped in Baskin-Robbins’ signage, our own Chicago Bulls logo might contain its own secret message.
If you turn the Bull’s head upside down it reveals … a robot sitting on a park bench, reading the Bible. The Bull’s nostrils form the robot’s eyes, its furrowed brow are the open pages of the book, and the horns are the legs of a park bench. (Why the Bible? Well, it just looks like a big book.)
Sports logo bloggers have been abuzz about the Bible-reading-robot issue for the last week or so. But could this be the secret behind the Bulls’ big win Saturday in Boston? Probably not, as the logo has largely remained unchanged since the team’s inaugural season in 1966.
But if the logo were a robot and the robot were reading the Bible, what would it be reading?
A good guess might be 1 Corinthians 9:24: “”Know ye not that they which run in a race run all, but one receiveth the prize? So run, that ye may obtain.”
We’ll see what the Bulls obtain when they return home to the United Center to play the Celtics on Thursday for Game 3 of the seven-game series.