Planned Parenthood is trying to appeal to more patients with new health centers and suburban clinics. Executives say they are “rebranding” their clinics to appeal to women of means — a move that opens new avenues for boosting revenue and, they hope, political clout. A look at the numbers:
New health centers built featuring walls designed to withstand a car’s impact in case an anti-abortion protest turns violent
New health centers on the way
75,000
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Square footage of the largest new health center in Houston
More than
24
Quick-service “express centers,” some selling jewelry, candles and contraception in suburban shopping malls
822
Planned Parenthood clinics nationwide
Nearly
290,000
Abortions performed by Planned Parenthood in a year
3 million
Planned Parenthood annual clients