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player ready...by Frank James
http://www.youtube.com/v/OPWQCxLzuUQ
Sen. Hillary Clinton may not be getting the hoped for impact from her latest TV ad in Pennsylvania.
Our friends at HCD Research Inc., a consumer-research company that examines advertising effectiveness, showed the ad to a group of 429 Democrats and independents.
After being shown the ad, not many people shifted their views. When asked before and after seeing the ad who they would vote for if the election were held today, Obama’s support went to 44 percent to 45 percent, pre versus post. Meanwhile, Clinton’s support went from 43 percent to 44 percent, pre versus post.
Polling has indicated that all the news coverage of Obama’s controversial remarks and all Clinton’s efforts to exploit them haven’t changed the support levels for the candidates in Pennsylvania or nationally. The results of the HCD study would seem to fall in line with the other data.
HCD’s MediaCurves technology, which allowed those in the focus group to use their computer mice to show their agreement or disagreement with the ad content, showed both Obama supporters and independents responding relatively badly to the ad while Clinton supporters apparently loved it.