http://www.youtube.com/v/7WEWTkS0qTo
by Frank James
Our friends at HCD Research Inc. used their MediaCurves Internet technology to get a focus-group response to the New York Gov. Eliot Spitzer’s media appearance today.
From the moving curve, it looked like he started to lose both men and women among he 502 people surveyed when he apologized. HCD also found that more than 60 percent of the men and women surveyed thought Spitzer should resign.
Flemington, NJ, March 10, 2008 – A new national study among 502 male and female respondents revealed that the majority reported that Governor Eliot Spitzer should resign after viewing his apology regarding his involvement in a prostitution ring.
More Top Picks Koblenz Centauri
The communications research study was conducted today by HCD Research to obtain Americans’ perceptions of a video segment from Governor Spitzer’s press conference in which he apologized for his involvement in a prostitution ring.
While viewing the video, participants indicated their levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. To view believability curves, go to: www.mediacurves.com
Among the study findings:
Do you believe Governor Spitzer should resign?
| Males | Females | |
| Yes 65% | Yes 62% | No 16% | No 16% | Don’t know 19% | Don’t know 22% |
Do you Believe Governor Spitzer was sincere in his apology regarding his involvement in a prostitution ring?
| Males | Females | |
| Yes 34% | Yes 26% | No 48% | No 50% | Don’t know 16% | Don’t know 24% |