By Jill Zuckman
Charleston, S.C. – Every campaign likes to find just the right music to open up events and gin up the audience.
Some work, some don’t.
In 2000, “Love train” never ceased to pep up the crowds for Vice President Al Gore. On the other hand, Celine Dion’s “You and I” fell flat for Sen. Hillary Clinton (D-N.Y.) and was eventually discarded.
When Sen. John McCain (R-Ariz.) was attempting the Sisyphean task of rescuing his broken presidential campaign, the music played at his town hall meetings was fitting: “Don’t Stop Believing” by Journey.
Now that he’s won the New Hampshire primary, his advance teams have turned edgy. Really edgy.
In Grand Rapids and Pontiac, Michigan today the campaign played very loud rap music. Here at the Citadel in Charleston, with an audience that included many older veterans and retirees, the campaign played “Let’s get it started” by the Black Eyed Peas – heavy on the bass. At the rally’s end, they played “It’s just a good vibration” by Marky Mark and the Funky Bunch, which also seemed a tad inappropriate for both McCain, 71, and the crowd.
Perhaps it’s time for a new play list.
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