It has been 40 years since real Ivory soap families were in an ad campaign. The longtime soap company is on the hunt for three generations–a grandmother, mother and child (9 years old or younger)–“that embody the essence of Ivory,” says Sara Young, brand manager of Ivory.
More Top Picks Best Blenders For Heart Healthy Smoothies
Chicago-area residents, it’s time to lather up. From 10 a.m. to 2 p.m. Tuesday, Ivory reps will be at the DuPage Children’s Museum in Naperville to audition prospective families.
All entrants must either bring an essay or write one on-site (150 words or less) about “how everyday moments have shaped your life and family” and include a photo of your family.
What do you win? If you’re one of the finalists, a trip for the three relatives to New York City. If you ace the final round, you become the next Ivory family and win a $40,000 scholarship and a year’s supply of Ivory Lavender.
Ivory Lavender?
“We’re bringing back this generation search as we introduce the third generation of products [Ivory Lavender bar soap and body wash],” Young says.
Q tested the Ivory Lavender body wash and we think it’s a bit too perfumey and needs more lavender. It’s available for $3.50 at grocery and drug stores.
If you are unable to make it to the Naperville tryout, you can enter to win at Ivory.com. The contest ends May 31.