Celebrities hawking products is hardly a new development: It seems like every time we turn around, another star is lending Tinseltown glitter to clothes, cars and even denture cream. Sometimes, the matchups seem right on–Serena Williams shilling Nike tennis outfits. But other deals seem a bit bewildering, like what’s up with those Catherine Zeta-Jones ads for T-Mobile? We’re seeing a new batch of celeb endorsements. Do these new hookups make cents?
JENNIFER LOVE HEWITT
Selling: Hanes underwear
We buying? Depends. We’re not foolish enough to think that purchasing some Hanes will give us that I-have-my-personal-trainer-on-speed-dial figure, but then again, they are an affordable classic.
SHERYL CROW
Selling: Dell PCs and other home-entertainment goodies
We buying? We don’t really think of Crow when we think of computers, but she begs to differ. In a news release, she said: “Technology has helped me with the writing and recording processes, and it’s a great way to reach out to fans of my music.”
CARRIE UNDERWOOD
Selling: Skechers USA shoes
We buying? We’re definitely ready to give “Idol” Underwood a chance, especially if it means keeping the company’s last spokes-singer, Christina Aguilera, off the payroll. Those ads, featuring the bleached-blond singer dressed as a cop, almost made us swear off sneakers forever.
50 CENT
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Selling: Glaceau Vitaminwater
We buying? Look at his chiseled abs. You bet.
NELLY
Selling: A signature line of Reebok gear, including shoes, clothes and accessories
We buying? Perhaps; hip-hop and sports have long made for a fun, playful union, and we’re interested in what fashion-forward Nelly will bring to the brand.
DANICA PATRICK
Selling: PEAK Antifreeze and Mr. Clean Premium Windshield Wash
We buying? Sure. Although Patrick’s yet to fully prove herself on the racetrack, there’s little doubt that “Danica Mania” will inspire many to open up their wallets.
BRITTANY MURPHY
Selling: Jordache jeans
We buying? Jordache jeans are not what they were in the 1980s, but as long as the pants’ legs don’t taper, we might try them on.