Coca-Cola’s latest experiment might be enough to give you the jitters.
The soft drink-maker has been tinkering with a coffee-flavored cola, using the possible brand name Blak.
The introduction of such a product might be a caffeinated long shot. But analyst Bill Pecoriello of Morgan Stanley noted that Coke is working on a lineup of new products in hopes of reviving sales.
“The Coke system is making good on its promise to investors to step up innovation in the U.S.,” Pecoriello said in a report.
Coke spokesman Kelly Brooks had little to say about the Blak prospects. “We’re always developing and testing a wide range of beverage innovations,” he said.
Coffee-flavored colas haven’t hadn’t had a good record, however. Pepsi test-marketed one in 1996 under the name Pepsi Kona. It failed and these days resurfaces only as a collectors’ item.
———-
Edited by Lara Weber ([email protected]) and alBerto Trevino ([email protected])