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In television, sooner or later everything old is new again. Carson Daly will be executive producer of a comedy project for NBC that sounds a lot like “WKRP in Cincinnati.”

Daly and writer-producer Tom Brady (“The Hot Chick,” “The Critic”) are developing a show set at a radio station that will be based in part on Daly’s experience as a DJ during his pre-MTV days.

“A radio station is where the most diverse characters can all find a home,” Daly said. “We wanted to create a show that would reflect all the fun and spontaneity of what happens when those people come together under the pressure of corporate ownership.”

Daly worked at KROQ-FM, which also has sent Adam Carolla and Jimmy Kimmel into the TV ranks, before becoming a household name to millions of teenagers on MTV’s “Total Request Live.” He also worked as a DJ in the San Francisco Bay area.

“Last Call,” Daly’s NBC late-night show, is in its third season. He will not star in the comedy project, which is part of a development deal with NBC Studios.

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Edited by Cara DiPasquale ([email protected]) and Kris Karnopp ([email protected])