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Kids between the ages of 5 and 14 will control $10 billion worth of packaged food and beverage spending this year–about 78 percent of the grocery market, according to a new study by the U.S. Market for Kids Foods and Beverages.

“By establishing a link with children, food and beverage marketers are able to leverage an in-house `nag factor’ that very often drives parents to purchase,” according to MarketResearch.com, which published the report.

For more information, visit www.packagedfacts.com.