Microsoft Corp. on Monday will launch a $200 million advertising campaign that aims to explain its Internet strategy to the public.
Slick TV spots designed by Microsoft’s sole U.S. ad partner, McCann-Erickson, will tell stories that illustrate how new software from Microsoft, much of it built using new development tools and running on high-end “server” software linked to the Internet, can help companies and their customers transact business more efficiently.
McCann-Erickson, a unit of Interpublic Group of Cos., said the ads are designed to raise awareness levels about the new strategy and prompt technology decision-makers to seek more information about Microsoft products. The spots are part of Microsoft’s .NET vision, defined as a set of software and services, operating over the Web, made possible by new, common computing standards.