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Chicago toy stores will brim this fall with Smokey Bear merchandise-caps, dolls, bath toys, raingear and backpacks-thanks to the U.S. Forest Service’s yen to boost the revenue its 50-year-old standard-Bearer brings in through licensing. Some 6 percent of the projected $2 million in royalties will go for fire-prevention education. Problem: getting TV to air Smokey’s public service ads. Networks nixed the Vince and Larry crash dummies PSA campaign to promote seat belt safety because it was deemed free advertising for Tyco Toys’ Incredible Crash Dummies.
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