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People for the Ethical Treatment of Animals are the often-rabid champions for animal rights, but when it comes to humans, that’s another thing altogether.

This week, PETA announced that it would not run a proposed anti-fur campaign featuring the late River Phoenix and Nirvana’s Kurt Cobain after the stars’ families gave the ads the thumbs down.

What a surprise.

Phoenix’s ad featured a photo of the drug overdose victim and the logo, “I Wouldn’t Be Caught Dead in Fur.” The ad with Cobain, who shot himself to death, read, “You Need Fur Like You Need a Hole in the Head.”

This was no joke.

Both ads were submitted to PETA by design students as an “offbeat tribute” to the “irreverent” stars, according to PETA’s Dan Mathews.

The Fur Information Council of America, of course, saw things differently, blasting PETA for being “offensive” and “incredibly distasteful.”

News of the proposed campaign-which PETA maintains never got beyond the thinking-about-it stage-leaked out before the animal rights group could approach the families for their approval, according to Mathews. (The families turned PETA down but plan to help out in other ways, Mathews said.)

The ensuing melee provided both sides with a bonanza of free publicity.

Speaking of animals . . .

A standout at Around the Coyote’s second annual fashion show of Chicago designs, “Coyote Couture” last weekend in Wicker Park: Elizabeth Carlisle, with her antique striped pants and olive sueded jumpers and jackets. Ni-i-ice. . . .

Like a rolling stone

Sure, he’s got the perfect bod for fashion-his frame most closely resembles that of a wire clothes hanger. But give me a break.

Sunday, given the sleight-of-hand costume changes, you would think Mick Jagger was actually Carol Channing playing at the old Empire Room instead of working up a prodigious sweat at Soldier Field.

First he played the Edwardian dandy with a high-collared frock coat. A blink of the eye, and Mick’s modeling a lovely, flowing white duster. Next, it’s a shirt with the trademark death skulls. And then there was the top hat.

Really, the music-not to mention the pyrotechnics and inflatable puppets-was quite enough.

Besides, with all the goofs standing on chairs and obscuring the views of the vertically challenged, no one really paid attention to what Jagger was wearing anyway. They just wanted to hear “Gimme Shelter.”

Then again, I guess Mick has as much trouble sticking with one outfit as he does with sticking with just one woman.