Women have an inherent investing edge.
At least that`s the contention of financial expert Louis Rukeyser, who explains in the March issue of Lear`s magazine that the money moxie is due to a more realistic perception of the green.
”Women tend to go into the market with clearer objectives and to see money for what it is-a tool,” says Rukeyser, host of television`s ”Wall Street Week.”
”They understand that money buys things and security, whereas men tend to have an ambiguous view of money. They know it`s a tool, but it`s also an extension of their masculinity, a measure of how they`re doing vis-a-vis other men.”
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Additionally, Rukeyser observes: ”One of the reasons, I think, that women have tended to be better investors, is because the extremes of avarice are rare in females.
”Many men, stupid men, measure themselves exclusively in terms of money, whereas women have a number of criteria,” he says.
The National Association of Investors confirms Rukeyser`s belief about an investing advantage. Among its 7,000 investment clubs nationwide, all-female clubs fare the best, says Tom O`Hara, chairman of the board of directors of the Royal Oak, Mich.-based organization.
”Generally, women tend to be serious (about doing research and homework) right from the beginning,” says O`Hara, ”while men seem to be influenced by tips and rumors and make more mistakes.”