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Find toys for kids of all ages at great prices
Fall is officially here, and that means Amazon's yearly sales event, Prime Big Deal Days, is coming soon. This year's sale is happening for 48 hours on October 6-7, so it's time to mark your calendars and get ready for sales across most product categories including holiday toys.
With the holiday season coming soon, you'll be looking to check items off your kids' lists, but keeping up with the latest bestsellers and viral toy trends can get pricey. Thankfully, with Prime Big Deal Days toy deals, you can treat your little ones to the toys they've been pleading for without going into the red. The event always delivers on huge deals. It's still early, but we are already spotting the hottest toys at prices that will have you shopping for the holidays a little early.
We are only sharing the best deals we can find on holiday toys so you can get the most bang for your buck. Check out the deals we've found so far and keep coming back before Big Deal Days arrive to see what else is worth snagging before the holiday shopping season kicks in.
Last updated on September 22, 2026 at 1:54 p.m. ET.
Action figure and doll deals: Marvel, Barbie, Fuggler and more
Bluey and Bingo Supermarket Playset 15% OFF
Kids will have hours of fun playing with three levels of Bluey fun! This playset includes Bluey and Bingo figurines, as well as 15 other play pieces. It has real working sounds, a working escalator and tons of tiny details any fan of the show will appreciate.
Bluey Dance Mode Bubble Machine and Toy Microphone 24% OFF
This voice-activated Bluey bubble machine immediately lights up and starts blowing bubbles when kids sing or talk into it. It runs on easy-to-replace AA batteries and comes with its own bubble solution.
Barbie Hot Wheels RC Corvette 21% OFF
The 1956 Corvette Stingray that Barbie drives in the movie is more than just iconic — it's a practically perfect car. Kids will love this remote-controlled version of their Barbie (or any doll!) that can take them on adventures from Barbie Land to Malibu and wherever else they can imagine.
Best building and construction toy deals
GobiDex 100PCS Magnetic Tiles Princess Castle Set 26% OFF
Let kids build their own snowy fairy-tale castle with this 100-piece set. It features towers, rooms, bridges, doors, windows and cute princess and prince dolls. It helps encourage creativity and storytelling along with fine-motor skills.
Dinosaur Toys Magnetic Tiles 33% OFF
This dinosaur magnetic tile set features movable 3D dinosaurs along with volcano, tree and footprint pieces for building fun scenes. Kids can rotate the dinosaurs’ heads, hands and feet and mix different body parts to create their own unique dinosaurs. The tiles are also compatible with other magnetic tile sets
QRPQT 200PCS Magnetic Blocks 40% OFF
Help kids develop STEM skills with this set of 200 magnetic blocks that can create buildings, forests, animals and more. Kids can create new worlds and play in them after, encouraging creativity and story-telling skills.
Best board game and puzzle deals
Clever Fox Play Number Hunter Math Board Game 17% OFF
Kids can learn their addition and subtraction facts while having fun playing this board game. It's interactive and brightly colored, so kids will stay engaged while honing their math skills.
Best outdoor and active play deals
SHJADE Foam Ball Pit 25% OFF
With the cold weather arriving soon, this foam ball pit is the perfect indoor toy to help toddlers and preschoolers get their energy out. The pit comes with a removable cover you can wash and the material is safe for little ones.
KRIDDO Toddler Balance Bike 34% OFF
Suitable for toddlers of 2 and up, this balance bike is a stepping stone to riding a regular bicycle. Toddlers can zip around and learn to balance with their feet up, making it easier when they start to learn to ride a bike with pedals.
LOLBOX Music Boxing Machine 19% OFF
Mount this boxing machine on a wall in minutes and kids can stay active while practicing boxing moves. It has Bluetooth connectivity and responds with musical feedback with nine volume levels.
Step2 Naturally Playful Sand Table 22% OFF
Messy play just got even more fun with this sand table for ages 2 and up. It comes with an accessory set that includes a shovel, rake and bucket. The lid keeps the sand clean and dry — plus it doubles as a racetrack for toy vehicles.
SEREED Baby Balance Bike 20% OFF
This balance bike is perfect for kids aged 12 to 24 months. It helps kids get the feel of riding a bike and learning to balance, so they can move onto one with pedals more easily when the time comes.
Best toy deals under $25
Melissa & Doug Food Groups Play Food Sets 35% OFF
These pieces of play food are made from wood and have the quality you'd expect from Melissa & Doug. They come in crates sorted into different food groups, which is a good opportunity to teach kids about nutrition.
Best Prime Big Deal Days LEGO deals
LEGO Classic Large Creative Brick Box 44% OFF
Let your child's imagination roam freely with this box of assorted LEGO bricks. Kids can build their creations with this brick box that comes with 790 pieces. Some popular designs include castles, vehicles, pets and houses.
LEGO Creator 3 in 1 Wild Animals Panda Family 20% OFF
The LEGO Creator 3‑in‑1 Wild Animals Panda Family set includes 626 pieces that let kids build a panda with its cub, an orca with its calf, or a penguin with its chick. Each animal is posable and can be displayed using included stands. It’s a creative 8+ building set that encourages storytelling and makes a great gift for animal lovers.
Prices listed reflect time and date of publication and are subject to change.
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