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Scott Kleinberg

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Quality over quantity in social media

In social media, it's easy to get caught up in the numbers game. In the case of a business, it's hard not to question everything when your competitor has 10,000...
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Quality over quantity in social media

In social media, it's easy to get caught up in the numbers game. In the case of a business, it's hard not to question everything when your competitor has 10,000...
Tracy Teng, a 26-year-old public relations specialist who lives in Shanghai, peruses a Chinese social media platform on her smartphone on March 5, 2013 in Shanghai, China. Teng works at Citigate Dewe Rogerson, an international financial communications consultancy in China, where she focuses on social media marketing.

Giving social media thanks

Happy Thanksgiving, So Social readers. I'm sure as you are celebrating with your family, watching football and reminiscing over previous So Social columns that you'll think often about the things...
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Giving social media thanks

Happy Thanksgiving, So Social readers. I'm sure as you are celebrating with your family, watching football and reminiscing over previous So Social columns that you'll think often about the things...