Scott Kleinberg

Dear readers, This is my last So Social column. After nearly 11 years in Chicago and at the baiduhai, I'm off to new adventures in New York. RELATED: TRENDING...

The future seems like an appropriate theme this week. You see, this is my penultimate So Social. After almost 11 years at the Tribune and about 4 1/2 writing the...

By now, you probably have heard that more than 800,000 people watched intently on Facebook Live while two Buzzfeed employees tried blowing up a watermelon using nothing but rubber bands....

When people meet a doctor outside the office, they often ask for advice about what ails them. Or so I hear. Being a social media manager is a lot like...

You've seen the tweets and push notifications from people broadcasting live video on social media, whether it's through Periscope or Facebook Live or another service/app. It's the hottest thing right...

Algorithm. It's a fancy word for the order in which things appear in social media and search engines. Your Facebook feed has been programmed by an algorithm for years now,...

I hope your social media isn't as messy as your closet, because it can be a bigger problem than a misplaced shirt. Spring cleaning was never intended to be a...

Facebook recently launched Reactions, those new emojis that live alongside the Like button, and just like that we went from one way to sum up our feelings to six. It's...