How quickly can you answer this question: What are the actual dollars budgeted towards all marketing efforts for the current year? From my experience, most small business owners cannot answer...
To vlog or not to vlog is no longer the question. Video is now the preferred channel for many B2B buyers as well as B2C customers. For the last several...
Many of us are familiar with the expression, "One can't see the forest for the trees." Years ago, I leveraged this expression when speaking to business owners and sales professionals...
Sometimes in business one wonders what prompted some executive, department or committee to bring forth a new idea that falls flat on its face and only worsens the corporate culture?...
Many business professionals have heard this phrase, "Never say never." An interesting report released by The Gallup Vault authored by Lydia Saadt confirmed how that phrase still remains true. Back...
The number of hours, minutes and seconds in each day is the same for small business owners, sales professionals, managers and Fortune 1000 executives. Time is probably the most limited...
Years ago Quaker Oats had a commercial about three brothers with the youngest being Mikey. The commercial's most memorable line was "Give it to Mikey. He hates everything!" Then there...
Today, those in business are quite familiar with software upgrades usually designated by a number such as 1.0 or 2.0. Research from McKinsey suggests as solutions became more difficult to...
Social media has disrupted how small to mid-size businesses conduct business from marketing to selling to even customer service. The Fourth Annual Small Business Survey conducted by Clutch, a B2B...