Leanne Hoagland-Smith

Marketing has always been present within the small business marketplace. For many years marketing was thought of as paid advertising. However with B2B formal networking groups to content marketing, how...

Leadership, according to noted business guru Peter Drucker, is all about results. As 2016 comes to a close and another year begins, now is the time to reflect on the...

One of the most significant trends in 2017 will be outsourcing and remote workers. This makes sense, given that almost all U.S. businesses have less than 20 employees. Hiring a...

Believe it or not, 2017 is a mere eight weeks away. Even though many small business owners and sales professionals are potentially scrambling to meet fourth quarter sales goals, they...

On Halloween evening, doorbells will ring and little people dressed in scary costumers will in big voices say "Trick or Treat." Homeowners will hand out candies and parents will remind...

One of the biggest challenges with marketing is tracking the results. Technology again has improved the ability to measure the success of marketing endeavors through clicks on websites to even...

Until the 21st century, product-based marketing was the established marketing strategy. We have all experienced this type of marketing, which is considered to be advertising or pitching the product. Today...

Marketing is all about attracting attention and beginning to build relationships. For example, this column is considered to be content marketing and reflects an ever increasing skill to build credibility...

Here are some indisputable sales facts: *You and your small business will remain pocket poor until other people know about you and your business. *Marketing is essential for any business...