McDonald’s to target moms in ad revamp
New McDonald's Corp. USA senior vice president of marketing Bill Lamar is changing the troubled fast-food giant's marketing focus, searching for ways to bring more consumers into its restaurants. The...
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Sears to focus new message on its merchandise
Sears, Roebuck and Co. made a loud splash last week when it said it would unload its credit card operation. However, it is making sure its plans for communicating a...
Wrigley rolls out red gumball to boost blue Extra
The last time a gumball was the star of a big advertising campaign, NutraSweet was being introduced to the world as the next big innovation. That was the late 1980s....
Sears’ credit sale would buy Lacy some time
Depending on whom you talked to on Wednesday, Sears, Roebuck and Co. CEO Alan Lacy is taking the ultimate risk. Either that, or there's another shoe to drop out at...
New beers have old style of marketing
The phrases "God's Country" and "kraeusening" are coming back to Chicago. But not with Old Style--the beer brand that was most closely identified with those beer themes for much of...
UPS seeks image that’s more than just package deal
In its advertising, United Parcel Service asks "what can brown do for you?" On Tuesday, the Atlanta-based firm starts giving some answers. In one of the more dramatic rebranding campaigns...
New exec may help DDB score with McDonald’s
DDB Chicago may have pulled off the creative coup of the year. In a surprise move, Jim Ferguson, 49, most recently executive creative officer of Young & Rubicam North America,...
Army, Marines enlist new ads
The U.S. Army and the Marines are poised to launch new advertising with heavy patriotic themes, seeking to build back-home support for their troops as the military strikes Iraq. The...
McDonald’s looks to change sad `Smile’ line
`Smile," McDonald's Corp.'s latest uninspiring theme, may soon be history. That's not so shocking, given that few are smiling at the company's Oak Brook headquarters these days. What's surprising is...
Firms ponder ad pullback as Iraq war looms
Jittery companies are facing their own war deadline: whether to continue advertising or pull it altogether. As war looked increasingly likely by the end of Monday, a number of companies...