Jim Kirk

McDonald's Corp., looking to reconnect with customers who have fled for other fast-food joints, will launch new advertising for the first time that will carry a single theme--"I'm lovin' it"--in...

With sales not as sweet as it had originally hoped, Merisant, which markets Equal and other sweeteners, may be up for sale, according to more than one source close to...

McDonald's Corp. is expected to end one of the most suspenseful, and bitter, creative shootouts of some time Wednesday, when the fast food giant unveils its new marketing strategy. But...

As a product endorser, Sammy Sosa had everything going for him. The smile, the charisma and, especially, the home runs to back it all up. He was so popular with...

As reliant as the airline industry is on advertising to fill seats, it has been easy to forget United Airlines, given its lack of ads over the past year. Having...

Some days, Tanika White feels exuberant, some days she's depressed, and some days she's full of anxiety. Tracing her mood swings is simple, she explains. It depends on how contract...

Admitting mistakes is often difficult for companies. Admitting them in a multimillion-dollar advertising campaign is even more rare. Yet General Motors, in one of the more unusual advertising campaigns to...

With the hopes of twice catching lightning in a bottle, Allied Domecq is hoping a new flavored rum with close ties to its successful Kahlua will open a new category...

Cooking Light, which has bucked the recent trend of marrying its content with TV, is taking its first step toward a more meaningful relationship with the small screen, the magazine...

Wendy's has raised the stakes in protecting its lead in the battle of the fast-food salads. Next month, the No. 3 burger chain adds to its popular Garden Sensations line...