Midas revives familiar tagline for new spots
Midas Inc., looking to regain its golden marketing touch, is taking its image in for major repairs and bringing back a familiar tagline that it walked away from years ago....
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World Kitchen goes outside for cleanup help
A housewares company with a long history in Chicago has tapped a turnaround artist to try and heat up things in its own kitchen, so to speak. World Kitchen Inc.,...
Black has right to fire board, in theory: Judge
In the latest bizarre twist involving Sun-Times owner Hollinger International, a federal judge ruled Monday that press baron Conrad Black does have the right, as controlling shareholder, to fire the...
Black: I signed off on flawed reports
Playing to a packed courtroom here Friday afternoon, press baron Conrad Black acknowledged that as chief executive of Hollinger International Inc. he signed off on financial documents that included erroneous...
Potbelly grows enough to add marketing exec
Growing Chicago chain Potbelly Sandwich Works is about to add a surprise twist to its unique marketing menu with the hiring of former top Sears, Roebuck and Co. marketing chief...
Infinity Broadcasting GM jumps to Eychaner chain
When Harvey Wells first joined rock radio station WXRT-FM 93.1 27 years ago, it was a quirky, privately owned entity where executives didn't have to answer to suits in another...
Bally gets real, focuses ads on average people
Who's the new star in Bally Total Fitness' advertising? Try Joe Average. In an acknowledgement that its longtime advertising portraying hard-body members might be turning off some consumers, Bally is...
1st outsider picked as chief at Burnett
In a move that underscores the immense cultural changes under way inside the city's most storied advertising agency, Leo Burnett Worldwide went outside of its organization for the first time...
Advertisers fine-tune plays
Robert Lachky, vice president of brand management for beer giant Anheuser-Busch and keeper of the King of Beers' advertising, has one goal Monday morning. He wants to hear that his...
Tatham tempest tougher as chief creative leaves
Embattled advertising agency Euro RSCG Tatham, already reeling from the loss of its Alberto-Culver Co. advertising account and major turmoil with client Red Lobster, now has to deal with another...