George Lazarus

Admittedly, there is plenty of pop in Sammy Sosa's bat, so in his latest endorsement deal he'll be a spokesman for Orville Redenbacher's Gourmet Popping Corn. Also expected to be...

Kraft Foods swallowed Boca Burger, and Kellogg gobbled up Worthington Foods, parent of the Morningstar Farms brand, in the growing meat substitute category. So where does that leave Gardenburger Inc.,...

Giant Step, a Chicago-based interactive services firm owned byB Com 3 Group may be getting a new parent or reverting to being independent. Rumors, which sources say have substance, surfaced...

When the winner of a pro golf tournament pockets $1 million and then muffs acknowledging the correct sponsor, you've got an identity problem. And such confusion in recent years has...

Planters' Mr. Peanut is old hat to snackers, having been around since 1916, but an animated version of Mr. Pringles, about to pop out of his canister, promises to gain...

The shakeup at Kmart Corp., including new top management, has trickled down to a full-scale review of its $100 million broadcast ad account. Kmart Thursday disclosed it had narrowed a...

With the ready-to-eat cereal business essentially flat, a fair number of shoppers turned off by perceived high prices, the best growth opportunities are in snacking beyond breakfast and line extensions....

Tiger and MJ are on any short list of the top sports-ad spokesmen, but pedaling up from the pack is Lance Armstrong, winner of back-to-back Tour de France bike races....

The 2,600-passenger Grand Princess, which made its debut overseas a year ago, is the mega-granddaddy of cruise ships globally, but what Odyssey has on the drawing boards for Chicago is...

At a starting salary of $22,000 to $25,000, media trainees at ad agencies certainly are close to the bottom of the economic totem pole, while fellow college graduates in finance,...