George Lazarus

Dogged by a continuing flurry of problems, the American Medical Association has decided that perhaps a newly targeted direct-marketing program can rebuild its membership ranks. This may take some doing,...

Small world, isn't it, when you find that another member of your trade association has the same name as your company. That's what happened this spring at a Tortilla Industry...

First, it was Starcom Media Services. Now it's Starlink, a baby Starcom. Starcom Worldwide, formed as a separate media management firm by Leo Burnett Co. in late 1997, Tuesday disclosed...

It was all in the family at Omnicom Group when sister agencies DDB Chicago and TBWA/Chiat Day New York squared off last week in a competition for a branding ad...

Think there are too many Golden Arches around? Well, get ready for nearly another 25,000 by 2010, almost doubling the number it took McDonald's 44 years to open. That forecast...

Until a few years ago, Battle Creek, Mich., was a g-rrr-e-a-t place to work, especially if your employer was cereal giant Kellogg Co. But sluggish sales, bottom-line problems and an...

Brach Confections isn't just nibbling away at a portion of Favorite Brands International's business. Rather, Brach is seeking to swallow the entire company, which has been in bankruptcy protection since...

Advertising slogans, for better or worse, are just that. Taglines with lasting power have connected with generations of consumers, but there aren't many of them. Other slogans might work effectively...

A third global ad agency network was priority No. 1 less than a year ago for True North Communications, parent of Foote, Cone & Belding Advertising and Bozell Worldwide. But...

Candy-industry rivals Brach Confections and Favorite Brands International might be cooking up a deal that could be sweet for both. Discussions between the firms, which have strong Chicago-area roots, center...