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Erika Ettin

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Bumble is a dating app founded in 2014 by Whitney Wolfe Herd, who was also a co-founder of Tinder.

Erika Ettin: Bumble bungles ad campaign

For the big reveal, Bumble also introduced a new ad campaign. I’ll be the first—and certainly not the last—to say that it was shocking. And not in a good way.
Erika Ettin

Erika Ettin: Combating online dating fatigue

Burnout. We’ve all experienced it, whether at work, from school, over family obligations, or even due to a too-packed social schedule. We can also apply it to relationships — because...
Posture and body language matter in dating - and not just in person.

If grandma gave dating advice

Sit up straight! Look me in the eye! Don't cross your arms! Who knew that Grandma was here to reprimand us in 2020? While my Grandma Henny never said anything...
GO INTERNATIONAL FROM HOME | If you're social distancing with your partner, go on an international tour from home. Decorate each room to resemble places you've always wanted to visit, like Paris, Sydney or Beijing. Then, put on some fitting music and order or whip up classic dishes from that country. You could also set up a wine or beer tasting with selections from your dream country.

Discussing exclusivity in the age of coronavirus

DTR, when strung together in that order, might just be the scariest three letters in the English language for singles. For those who can't keep up with the ever-evolving and...
GO INTERNATIONAL FROM HOME | If you're social distancing with your partner, go on an international tour from home. Decorate each room to resemble places you've always wanted to visit, like Paris, Sydney or Beijing. Then, put on some fitting music and order or whip up classic dishes from that country. You could also set up a wine or beer tasting with selections from your dream country.

A virtual date is still a date

The world has been massively disrupted by the coronavirus pandemic over the past six months, and the dating scene is no exception—ask anyone who has debated meeting for socially distanced...
The stress of the pandemic may not make it the best time to introduce your children to a new partner.

A dating app conundrum: Why men don’t reply

You're swiping through Bumble. You see a handsome and well-spoken gentleman. You swipe right. You match!! You message him (on Bumble, the woman has to write first)... only to get...