Apple’s ‘California’ Ads Don’t Put Tech Titan In Golden State
The Cupertino, Calif., behemoth behind the iPad and the iPhone is digging out an old advertising recipe in hopes of making a splash while consumers wait for its Next Big...
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TV Top Recipient of Ad Dollars But Digital Future Beckons
Madison Avenue and Big TV might want to consider couples' counseling. TV and advertisers have long gazed lovingly into each other's eyes, and with good reason. For advertisers, nothing sells...
AT&T Makes Quiet Push for @Summer Lovin’
The last thing young people want during their summer break is a bunch of commercials that follow them around. What will these people make, then, of the subtle promotions from...
A ‘New Day’ for CNN: Ayem Talker Relies On Trio
It took "New Day" about 13 minutes to move from the same-old CNN to something a little different. The new CNN ayem program has been billed by none other than...
Univision Expects To Wrap TV Upfront With Volume Increase
Spanish-language broadcaster Univision has kept pace with its English-language competitors in the current "upfront" market and expects to close with increased ad-dollar volume, according to a person familiar with the...
Sarah Palin to Rejoin Fox News Channel as Contributor
Former Alaska Go. Sarah Palin is set to rejoin Fox News Channel as a contributor, the News Corp. cable-news outlet said Thursday. Palin, a one-time Republican candidate for U.S. vice...
This Is Jeff Zucker’s CNN — So Far
Sunday has long been home to TV's most acclaimed programs, from "The Sopranos" to "Mad Men" to "Homeland." Add an unlikely entrant to the fray: CNN. While the Time Warner...
Parade of A-List Guests Threatens to Overshadow ‘Good Wife’ Regulars
In some episodes this season, the number of guest stars on The Good Wife has outnumbered the cast -- headed by Juliana Margulies, Christine Baranski and Josh Charles -- but...
Upfronts: CW Wraps Ad Sales With Flat Volume (EXCLUSIVE)
The CW has wrapped its upfront sales process, securing a level of advance advertising commitments for the 2013-14 season that is flat with its performance in both 2012 and 2011,...
TV Networks Dive Into Upfront Ad Derby
TV's upfront marketplace has started to move. And once again, Fox is doing the pace-setting among the Big Four networks. The annual sales frenzy during which big TV networks sell...