Blue Sky Partners

Lately, I've been getting a lot of questions regarding the relationship between psychology and design. How does a psychology background help with solving user experience challenges? Isn't one field science-based...

Today, there are 2.3 billion active social media users around the world. That's nearly one-third of our planet's total population of 7.1 billion! As social media marketing professionals, we're lucky...

Credit cards with EMV chips have found their way into the wallets of millions of Americans. But many have discovered that transactions using the new technology take much longer than...

For a long time, almost as long as I've been a member of the exclusive "Women in Tech" club, I've avoided talking about diversity. I modeled myself after Marissa Mayer,...

These two phrases have served me well my whole life. They have protected me, reassured me and given me confidence. I usually say them quietly, with my eyes closed, barely...

They say everything happens for a reason. Some people don't buy it, but I do ... now. Everything that I experienced during the course of my career was preparing me...

What problems do you solve for your customers? How can you continuously create better solutions to their problems? If you are out to make a difference, then you need to...

Hyper-growth mode is both exciting and scary because it means a new chapter and challenges. One thing that's been on my mind is how Buffer can keep its startup mindset...

For many small business owners, digital marketing isn't so different from auto maintenance. You go in thinking you need something simple, but leave feeling like you've emptied your savings account...