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Author Image: Alexia Elejalde-Ruiz

Alexia Elejalde-Ruiz

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Scott Duncan, a partner in Bain's Chicago office, co-leads the firm's inspirational leadership program.
Rachel Cooper moved to Chicago from New York after her employer, Just Salad, promised her a raise and promotion. But instead she saw her hours dwindle. She now works in the banking industry.
CEO Jenny Niemann of Forward Space was asked if her company is male or female. The question surprised her, but through the branding process Forward Space became a female brand, which informed a series of decisions, including its logo design (softer edges) and thematic color (purple).